Campaign Management
Campaign management solution for one of the largest telecom providers in India
Challenges
- Low revenues on value added services (VAS).
- Campaigns not being targeted to specific segments due to lack of segmentation and profiling of subscribers.
- Low yield from x-sell and up-sell efforts which was mostly done using call centres.
- Low customer campaigns attribution.
- Lack of reliable measurement for campaign attribution.
- Lack of mechanism for market basket analysis.
Our Solution
- Analytics-based Campaign Management solution for micro-segmentation based targeted campaigns for subscriber base of over 140 million
Final Result
- USD 100 Million increase in revenues through campaigns.
- 25 million takes of the campaigns every month.
- 60% Customer base coverage through campaigns.
- Higher campaigns attribution.
- Reliable mechanism to measure campaigns attribution.
- Targeted campaigns to well-formed. customer segments through analytical classification.
- Automated campaigns resulting in low operational cost.